AI searches are taking over, but only about 11% of websites get cited by both ChatGPT and Perplexity. Most therapy websites aren't showing up at all — not because they're bad websites, but because they weren't built with AI visibility in mind. Was yours?

If you're not sure whether your website is set up to be found in 2026 — by Google, by AI, or by the client who's typing their heart out at 11pm looking for someone exactly like you — let's talk.

You built a website. It looks really great! You listed your services, your modalities and even a few specialties. Very professional. You’re ready to start booking clients. 

So why isn't your phone ringing?

The simple answer is that just having a website isn’t enough. There are a few key things you’re missing. But the good news is that it’s totally fixable.

Let's talk about the most common reasons therapist websites underperform, and what you can do about each one.

Seems like a simple answer. It’s got to be social media right? Everyone and their mom is on social media so if you want people to know about your mental health practice then it has to be the right choice.

What If I told you that the benefits of blogging, for therapists, far out way that of social media and the numbers don’t lie!

So I have this Web Developer friend and I asked him about SEO and he said “It’s a magical algorithm that Google uses to decide which sites come up first when you’re searching for something and it’s a mystery that nobody can solve.”

I found his take humorous but after a lot of research and experience I’ve learnt that he is only half correct. Yes, it's a magical algorithm but it’s not as much of a mystery as people think.

There is a way to break the code and get your therapy website to rank higher on google, without paying for it and I’m gonna tell you what it is!

You have all the right qualifications, you’re passionate about therapy and helping people and you’re available to take clients. But they’re just not calling. What are you missing?

Scrolling through sites like Psychology.com or BetterHelp has convinced me that Therapists are missing the most important thing about their Bio’s. The Client!

If you’ve got a profile on Psychology Today, your own personal website or manage a team of therapists, it’s time to take a second look.